A fun fundraising event is one of the most popular ways to raise money. This is a time-honored way to raise money and engage supporters.
While it can be fun to organize a fundraising event, it’s also imperative to remember that the hard work and planning that goes into creating such an event are why it’s so successful. Here are a few steps to planning an event that will help whatever respective cause or organization and leave a lasting impression.
- Determine the Goal of the Fundraising Event
The first step to take when planning a fundraiser is to decide exactly what success will look like. What is the monetary goal? What is the strategy? Additionally, a fundraising event can do more than just raise funds. These events can also be used to acquire new donors, promote the cause, and engage with active or prospective donors.
Set a goal, including the number of attendees or the dollar amount. Regardless of the specific goals, ensure a system is in place to measure progress.
- Choose the Best Type of Event
Once you have a clear goal and the strategy in place, you’ll need to decide what the best type of event is to reach the goal.
In order to do this, you must consider your fundraising goals and the donors. What type of event would your prospective donors appreciate the most? How do you think the supporters would like to get involved?
If donors are scattered throughout the state, you may consider a virtual event such as an online auction or a livestream of music.
Is there a specific demographic that you’d like to cater to? Would something outside be fun for everyone?
Remember that the event’s goals will be the biggest factor to consider when choosing the event you will host. Oftentimes, setting something up that’s large and accessible to everyone will better serve the community than a high-end gala. However, a formal dinner is a way to go if you have a larger-than-average fundraising goal. Understand your audience!
- Make a Budget and Stick to It!
Although fundraisers can be very successful, they can also be very expensive to organize. In order to make the event happen, you may need to invest some of your own money.
Before you start planning an event, it’s important that you have a budget in place. This will allow you to make informed decisions and keep track of all the expenses.
Expenses to consider include:
The cost of the venue, entertainment, catering, software, invitations, tables, chairs, staff, sound, lighting, and any promotional items.
Research the best prices and deals on the items that you’ll need. Consider potential sponsors and other local businesses who would like to help. These organizations can help you lower some of the expenses. Once you’ve created a solid budget, remember to include a bit of padding for the inevitable unexpected costs.
Planning a Successful Fundraising Event Part 2 Coming Soon!